Privacy Policy

At Confident Care Solutions, we understand that trusting us with your care also means trusting us with personal information. This Privacy Policy explains what information we collect through our website getconfidentcare.com, how we use it, how we protect it, and the choices you have. By using our website or submitting information to us, you agree to the practices described here.

1. Who We Are

Confident Care Solutions ("Confident Care," "we," "us," or "our") is a licensed in-home aide service provider based in Gastonia, North Carolina, serving Gaston County and surrounding areas. We provide personal care, homemaker services, companion care, respite care, 24-hour care, and memory care support for seniors and adults with disabilities.

This Privacy Policy applies to information collected through our website. It does not cover information we collect as part of providing care services — that information is governed separately under HIPAA and our Notice of Privacy Practices, which is provided to clients at the start of service.

2. Information We Collect

The information we collect depends on how you interact with us. We may collect the following categories of personal information:

Identifiers You Provide

• First and last name
• Phone number
• Email address
• General information about the person needing care (such as relationship to you, type of care needed, and payment method being considered)
• Any other details you voluntarily share in the "situation" or notes field of our contact form

Automatic Technical Information

When you visit our website, certain technical data is collected automatically, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages visited, time spent, and referring website
• Date and time of your visit

3. How We Collect Information

We collect information in two ways:

• Directly from you — when you fill out the contact form on our website, call us, email us, or otherwise reach out.
• Automatically — through cookies, analytics tools, and server logs when you browse our website.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to help the site function and to understand how visitors use it. The main categories include:

• Necessary cookies — required for the site to function properly.
• Analytics cookies — services such as Google Analytics help us understand which pages are most useful and how the site is performing. This data is aggregated and does not identify you individually.
• Marketing cookies — may be used to measure the effectiveness of our advertising and to serve relevant information to you on other websites.

You can disable cookies through your browser settings at any time. Note that some parts of the website may not function correctly without them.

5. How We Use Your Information

We use the personal information you share with us to:

• Respond to your inquiries and schedule care assessments
• Determine if you qualify for NC Medicaid, CAP/DA, CAP/C, or PCS programs
• Match clients with caregivers based on needs and preferences
• Communicate with you about our services
• Improve our website and the experience we provide
• Comply with legal and regulatory requirements
• Protect our business, employees, clients, and the public

We do not sell your personal information. We never have and we never will.

6. When We Share Information

We only share your personal information in limited circumstances:

• With trusted service providers who help us run our business — such as our website hosting provider, email platform, and scheduling software. These partners are contractually required to protect your information and only use it for the purpose we hired them for.
• With government agencies or insurers when required to verify Medicaid eligibility, process claims, or comply with licensing and regulatory obligations.
• When required by law — such as in response to a subpoena, court order, or valid government request.
• To protect rights and safety — if we reasonably believe sharing is necessary to protect our clients, employees, the public, or our business.
• In the event of a business transfer — if Confident Care is ever sold, merged, or reorganized, client and website user information may be transferred as part of that transaction.

7. HIPAA & Protected Health Information

If you have questions about your rights as a client, or about PHI Confident Care maintains about you, please contact us using the information at the bottom of this page.

8. Data Security

We take reasonable physical, technical, and administrative measures to protect the information you share with us against unauthorized access, loss, or alteration. These measures include encrypted transmission of form data, access-controlled systems, and staff training.

That said, no method of transmitting data over the internet is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. You share information with us at your own risk, and we encourage you to use caution when sending sensitive details through any online form.

9. How Long We Keep Your Data

We retain your personal information only for as long as needed to fulfill the purpose for which it was collected, or as required by applicable law. If you submit an inquiry but do not become a client, we generally retain your information for no longer than we reasonably need to follow up. Client records are retained according to state and federal healthcare recordkeeping requirements.

10. Children Under 18

Our website is intended for adults seeking care services for themselves or their loved ones. It is not directed to minors under 18, and we do not knowingly collect personal information from anyone under 18 through our website. If you believe a minor has submitted information to us, please contact us and we will promptly delete it.

This does not apply to the CAP/C Medicaid waiver program, which provides care for medically complex children — in those cases, parents or legal guardians act on the child's behalf and information is collected through proper intake procedures, not our website.

11. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including:

• The right to know what personal information we have collected about you
• The right to access a copy of your personal information
• The right to correct inaccurate information
• The right to delete personal information, subject to legal retention requirements
• The right to opt out of certain uses of your personal information
• The right to non-discrimination for exercising these rights

To exercise any of these rights, contact us using the information below. We will respond within the timeframe required by applicable law. If we deny your request, you may appeal by replying to our denial with your reasoning.

Email Communications

If you no longer wish to receive email from us, you can unsubscribe using the link included in any marketing email, or simply reply and ask us to remove you from our list. Certain service-related messages (such as appointment confirmations) are required and cannot be opted out of.

12. Third-Party Links

Our website may contain links to other websites we don't control — for example, North Carolina Medicaid resources, partner organizations, or social media platforms. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policy of every website you visit before sharing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. When we make material changes, we will post the updated version on this page and revise the "Effective Date" at the top. Your continued use of our website after any update means you accept the revised policy.

14. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy — or if you'd like to exercise any of your privacy rights — please reach out to us directly: